Justin Timberlake "never really wanted" to be the face of his clothing line, William Rast, according to WWD. But the label's higher-ups managed to talk him into starring in the latest campaign for its first full collection:
In fact, Justin plays this William Rast character in a series of short Internet movies called "My Name Is William Rast" debuting at williamrastmovie.com later this month. In them William Rast is a rebel who runs from the police with Birdie, his lady friend, played by model Erin Wasson. The couple wears head-to-toe William Rast and apparently have committed some mysterious crime. As they flee the police they stop from time to time for "steamy make-out sessions," eventually dashing into the forest together as gunshots go off in the background.
"We came up with this idea for him to play a role as this guy named William Rast," [creative director] Johan Lindeberg said. "So it isn't meant to be Justin, it's Justin playing a role, as an actor. When we explained the idea, he instantly loved it and got really into building the profile of this character."
In fact, Justin plays this William Rast character in a series of short Internet movies called "My Name Is William Rast" debuting at williamrastmovie.com later this month. In them William Rast is a rebel who runs from the police with Birdie, his lady friend, played by model Erin Wasson. The couple wears head-to-toe William Rast and apparently have committed some mysterious crime. As they flee the police they stop from time to time for "steamy make-out sessions," eventually dashing into the forest together as gunshots go off in the background.
