Last week, you might have seen the Kanye West for Absolut Vodka commercial - the one with his head floating around in a glass filled with some Alka-Seltzer-like tablets miracle tablets. If not, here it is. The premise stems from the partnership with Absolut and the "Visionaries" in creative fields who were instructed to dream up what life would be like "In An Absolut World." Visionaries like Zach Galifiankis and Tim and Eric. We thought the made-for-viral video was amusing (Kanye-infused Apple Martini, please), but they've stepped it up a notch. Yesterday as I rode home on the train, I happened to look up to see this print ad. Apparently you may incur potential side effects including “awesomeness, increased appeal, and the cool factor, jaws todrop, heads to turn and hightened sense of style and rhythm.” LOL. Classic.
