Monday, July 28, 2008

NELLY AS THE NEW FACE, WELL BODY, OF SEAN JOHN UNDERWEAR


Sean John has just announced Nelly as its new spokesmodel for the line's underwear division.

In a press release, Sean Diddy Combs said, “I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies... (and some of you gentleman) ... out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”

This is the first time the brand has appointed a spokesperson just for underpants and it's our expert opinion that Nelly's doing a pretty good job so far. He looks chiseled and shiny, but in a clean-new-drawers sort of way.
WHAT DO YOU THINK of Nelly as the new face for Sean John underwear — YAY or NAY?