Monday, September 22, 2008

CAVI "THE PRODUCT OF GREAT TASTE | FALL 2008 COLLECTION

As the name suggests, it's the "Caviar" of the fashion industry. Originally, the common denominator for CAVI's owners was music; today it's their trendsetting custom military shirts that are receiving equal attention from artists and consumers alike. With a men's line infusing the streets, Cavi has grown from an industry secret to the must have fashion item in '08. It started back in 2004. Phil, the creator of Cavi, began wearing the shirts around Motown/Universal Records, where he was an intern, and soon people began to take notice, and somehow, one ended up on Jay-Z. And the rest was history.

In a little over one year CAVI has been featured in XXL, VIBE, SOURCE, URB and 411 (Japan) magazines, on BET, MTV, and HBO’s hit TV show ENTOURAGE and worn by music superstars T.I., Chris Brown, Omarion, Juelz Santana, Taboo of the Black Eyed Peas, Akon, and Fabolous just to name a few.

Cavi has lauched their fall collection showcasing some dope color ways for the line. Their motto, product of great taste, is the perfect way to describe what this brand is all about. Expect a variety of a tees, jackets, hoodies, and military shirts to hit very soon. This fall, looking fly has never been so easy!

You can always order Cavi pieces online at CaviNYC.com. But... you will have to wait. The Fall line isn't available online as of yet and will be in stores pretty soon. To see the Fall line in it's entirety, visit CaviNYC.com.