BBC | ICE CREAM 2008 SPRING/SUMMER JULY RELEASE

Leading the pack in this weekend's releases at the always dope, BBC Ice Cream is a comprehensive set of t-shirts. Anybody who’s into BBC Ice Cream most likely has some association with the iconic symbols which represents the designs. You know- the astronaut, ice cream cone and the signature logo which are seen here. Here is a look at the Spring/Summer 2008 releases from BBC Ice Cream available July 26th.

Sneak Peek: BBC | Ice Cream Season 7 Look Book

Billionaire Boys Club and Ice Cream just came out with their Season 7 online lookbook. As usual, the people at BBC keep it fun with the Space Beach theme and good use of bright colors and graphics. The book features Pharrell and Nigo as models, showcasing a very wide range of pieces from preppy vests to camouflaged parkas.

Pharrell's BBC | Ice Cream Launch in London

Pharrell Williams hosted an exclusive bash to launch the new season of his lines Billionaire Boys Club and Ice Cream at Harvey Nichols in London last night. Many items sold out before the event. The dress code was relaxed, with everything from jeans and tees to Chanel handbags in evidence, while many of the guests showed off pieces from previous seasons of the megastars line. London's elite were out in full force – and it’s no surprise considering N*E*R*D performed for the crowd. Mischa Barton was one of the top guests at the bash. "I really love his embroidery," she confided. "His attention to detail is just incredible."

Here's a peek at the releases in stores this weekend:

Sneak Peek: BBC | Ice Cream 2008 Spring/Summer Collection May Release

BBC|Ice Cream offers a look at the following items that will release this weekend. T-shirts as always are at the top of the agenda including two styles featuring neon style lighting. Pharrell has been seen rocking these styles recently. Other products include fitted caps and denim. To be released tomorrow at boutiques around the world.