Proving her brand can be as successful on TV as it is on radio, Wendy Williams’ daytime talk show, The Wendy Williams Show is headed for broader TV distribution. After a successful six-week sneak-peek in select markets , Fox announced plans Monday (Aug. 18) to clear the Debmar-Mercury program in mid-2009 on stations in all 18 of its markets.
The Fox-owned stations in New York (WNYW), Los Angeles (KTTV), Dallas (KDFW) and Detroit (WJBK) began airing the one-hour The Wendy Williams Show on July 14. The six-week run will conclude Aug. 22. The official launch follows a series of much-talked-about shows including a jaw dropping exchange between the host and guest Omarosa (of ‘The Apprentice’ fame) in addition to recent interviews with Aubrey O’Day of Danity Kane, Michelle Williams and Kim Kardashian.
According to Fox, the program posted rating increases in key demos during the May sweeps in both New York and Los Angeles. “Everything about the Wendy preview clicked for our stations, from conception to promotion to hitting the air. It completely broke the mold. The show is now a proven winner, and we can’t wait to see it debut across the country next year,” said Frank Cicha, senior vp of programming for Fox Television Stations.
The Fox-owned stations in New York (WNYW), Los Angeles (KTTV), Dallas (KDFW) and Detroit (WJBK) began airing the one-hour The Wendy Williams Show on July 14. The six-week run will conclude Aug. 22. The official launch follows a series of much-talked-about shows including a jaw dropping exchange between the host and guest Omarosa (of ‘The Apprentice’ fame) in addition to recent interviews with Aubrey O’Day of Danity Kane, Michelle Williams and Kim Kardashian.
According to Fox, the program posted rating increases in key demos during the May sweeps in both New York and Los Angeles. “Everything about the Wendy preview clicked for our stations, from conception to promotion to hitting the air. It completely broke the mold. The show is now a proven winner, and we can’t wait to see it debut across the country next year,” said Frank Cicha, senior vp of programming for Fox Television Stations.
"Doing the daily show for the past six weeks has really been one of the most exciting times in my life," she said "It has given me the chance to be myself while living out my dream and connecting with my fans on a whole new level."
