Rocawear, the fashion label established by Jay-Z, will launch their first fragrance this fall. The new fragrance for men, 9IX Rocawear, was created under licensing arrangements with Elizabeth Arden. Arden hopes to bring added urban appeal to department stores by September.
Carter continues to be involved in the business and retains creative control over the fashion, and Arden said that Carter had a strong hand in developing the fragrance — but 9IX is not intended to be “a Jay-Z celebrity fragrance,” said Ron Rolleston, executive vice president of global fragrance.
The scent, concocted by International Flavors & Fragrances, has top notes of Asian coriander, mandarin zest and living cantaloupe; a heart of spike lavender, raw geranium leaf and suede, and a drydown of golden amber, musk and timberwood.
