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"They call me Puff Daddy… he’s back," he proclaims on the remix of O’Neal McKnight’s single, Check Your Coat. (McKnight is Combs’ former stylist.) "Yeah you heard me right – I said Puff Daddy," he continues. ‘I’m about to [be]back on that Puff Daddy sh*t.
Combs also posted on his MySpace page: "This is your boy Puff Daddy!!! Yes Puff Daddy."
You gotta love dude... While his name is ever-changing, his hunger for press always remains constant.