Wednesday, January 20, 2010

recap: MEN'S FASHION WEEK | PRADA 2010


Prada, fall 2010.

The most wonderful time of the year is finally upon us: Men's Fashion Week! The fall 2010 shows began over the weekend in Milan, and the overall trend seems to be that designers are playing it safe for yet another season, after sales of menswear declined almost 10 percent in 2009 from the previous year. Buyers don't want anything too crazy, since flash is still out. However, the beauty of menswear is that even when designers think they're playing it safe, the clothes they put on the runway would still look absurd on average dudes.
Prada presented a collection that would make anyone feel right at home in Harvard Yard, with tweed blazers to crew neck pullovers and casual slacks. The "preppy" collection shown Sunday was so normal it might have risked boredom were it not for the designers fashion genius. Thus simple crew neck sweaters had an almost plunging neckline and were cropped above the waist to reveal the classic blue shirt underneath.