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On November 30, beginning at the ripe hour of 11 p.m., the Home Shopping Network will be forever changed when Diddy hits the airwaves. Diddy will show his Unforgivable and I Am King fragrances with the reported goal of selling $400,000 worth of merchandise, and showing the world fragrances can be sold on TV — or, at least, that if anyone can convince the public to buy scents they can't smell, Diddy can.