Tomorrow Diddy kicks off the Faces of the Future contest in which one lucky winner will star in Sean John’s fall ad campaign. The search will be unveiled in a grandiose multi-platform launch on seanjohn.com, Twitter, Diddytv, and other blogs - as only Diddy could.
Enter by uploading your photo to the Sean John site between tomorrow and April 29. The general public can log on to vote and comment on potential models, which sounds like either the setup for a lot of hurt feelings, or a great way for entrants to get the cheap thrills they once got on MySpace. The ten entrants with the most votes will meet with Sean John executives during the first week of May. A winner will be announced May 8.
