Wednesday, December 30, 2009

lookbook: CASELY-HAYFORD S|S 2010

Casely-Hayford is without doubt one of our favourite new brands, the coming together of two generations in Charlie and Joe Casely-Hayford is the perfect mix of today and the quality and tailoring of the past. Here’s a look at Spring/Summer 2010, again, its a collection to make everyone else stand up and take notice.

“It’s been an amazing year. Being approached by several top international retailers was a major endorsement of what we are doing. Collaborating with Swaroskvi on their first ever menswear project along with Lanvin and Phillip Lim has been really exciting… and working on this new project with John Lewis has been so fulfilling. I don’t think there’s been anything like it before – it’s essentially a celebration of ‘the Best of British’ under one umbrella. Each season my father will be designing a complete wardrobe and collaborating with some of the most highly respected British heritage brands for John Lewis to create new unique garments. We received some of the samples just before Christmas and they look really strong. The first items should be in store from the end of February. Lulu inviting us to take part in London Fashion Week as part of Fashion East was obviously also another highlight of the year.”