Friday, December 18, 2009

BEYONCE UNVEILS HER NEW FRAGRANCE


Just what glorious gift has Beyonce brought us this cold, hung-over Friday? Her very own fragrance, of course. She is aiming to light a much-needed fire under the beleaguered fragrance business this February with the release of her first scent, BeyoncĂ© Heat. Industry sources estimate it could do $100 million at retail globally in its first year on counter. At least half of that figure is expected to come from U.S. sales. “A lot of my performances have had fire involved, so we thought ‘Heat,’" she told WWD. As for the red-and-gold bottle: "Also, red is one of my favorite colors, as is gold."