Monday, September 22, 2008

HAS BERGDORF'S GOTTEN EVEN MORE EXCLUSIVE?


So, a Chanel gown in the window of Bergdorf Goodman is not a particularly big deal. There's practically one in there every week, so what's the big deal about this one? The text on the window reads:

CHANEL
Haute Couture

Fall Winter 2008
for information, visit our
Chanel Boutique on 2

Bergdorf's houses one of the most successful Chanel Boutiques anywhere, but what they and pretty much every other Chanel Boutique, whether freestanding or in-store, sell is deluxe Prêt à Porter, which, while wildly expensive and beautifully made, is not actually Couture. This gown is, and as such has to be custom made in Paris after a series of fittings for a price we would estimate to be in the high five figure range or higher.

So is Bergdorf's now taking orders for Chanel Haute Couture? ??

Well, no, according to our inquiry, but perhaps in efforts to counter the publicity blitz over the new Chanel Boutique at Saks, Bergdorf's has invited this gown for a rare visit to Fifth Avenue for the week or so, just to remind everyone who is top dog when it comes to opulence.