It’s a Smelly Day for Hip-hop Celebrities... which is not particularly a bad thing. Jay-Z, Rihanna, and Kanye West all got fragrance deals this week, when Iconic Fragrances, LLC (where Jay-Z is a principal) signed an agreement with Parlux. Also part of the contract is the announcement of an upcoming scent with a "well-established female artist." Considering it's Jay-Z's deal and he's married to Beyoncé, let's read between the lines on that one. As for Jay-Z and Kanye making their big move into beauty, we like how they're giving Diddy some hearty competition. May the best metrosexual rapper win!
